A visual atlas of 8 key signals shaping surface design — from tactility to Quiet Tech, from 3D language to Y2K/Cyberpunk.
In 2025, design has been less about “looking good” and more about experience: how a surface behaves, how light shows up, how interaction is understood, and how technology can be present without taking the spotlight. That’s the common thread behind our annual Beyond the Surface recap — a trend guide focused on color, materiality and surface design.
Beyond the Surface in one line
Beyond the Surface is where we collect trends, references and visual codes shaping design (fashion, art, branding, product) and translate them into what we do best: surfaces with intention.
One document, a shared language
Throughout the year, we released different issues. Now, we’ve brought them together into a single document: a visual atlas to spot patterns, name them, and use them as a starting point for projects, client conversations and internal exploration.
“This recap comes from the idea that design is no longer only about form — it’s about experience. We wanted to bring everything we’ve been observing and sharing into one place, so we have a common language — and a starting point — when we talk about surfaces.”
Color & Trim team
The 8 trends covered in the recap
A visual journey through eight directions shaping today’s design landscape:
AI applied to creativity
New ways to generate concepts and accelerate exploration through variations.
Sensoriality & touch
Textures and finishes that elevate perception and turn use into experience.
Minimalism with character
Fewer elements, stronger intent: precision, proportion and detail as signature.
Biophilia
Natural references, patterns and materials that bring warmth and wellbeing.
Quiet Tech
Technology integrated discreetly: intuitive, calm, never overpowering the aesthetic.
Refined surfaces
Clean, sophisticated surfaces balancing visual restraint and material richness.
3D as a visual language
Depth and relief as storytelling: guiding, engaging, enabling interaction.
Maximalism & Y2K/Cyberpunk
Expressive materiality and imagined futures: saturation, gradients, layering and bold identity.
Download the full recap
Download the full Beyond the Surface recap here: Recap BTS
