In a world where aesthetics and functionality go hand in hand, the automotive and home appliance industries are undergoing a silent yet profound transformation: the evolution of decorative finishes. The demand for surfaces that combine design, durability, and integrated technology has driven manufacturers to explore new solutions, where innovation and sustainability take center stage. In this scenario, Walter Pack emerges as a key player, developing pieces that not only captivate the eye but also redefine the user experience.
Design with a Technological Soul
The lines between design and electronics are blurring as vehicles and appliances adopt new interaction methods. Hidden-til-lit controls, capacitive sensors, and integrated lighting are no longer novelties but are becoming industry standards.
“Users no longer seek just a functional object, but a seamless and evocative experience,” explains Laura del Hoyo, R&D Leader at Walter Pack. “We are developing solutions that combine advanced technology with intuitive design, creating surfaces that respond to touch and enhance usability without compromising aesthetics.”
The automotive sector has traditionally been the great testing ground for innovation. Innovations such as haptic surfaces and the combination of matte and glossy finishes first made their way into vehicle interiors before reaching high-end home appliances.
“We see a growing interest in bringing these concepts into the kitchen and home, where premium aesthetics and ease of use are essential,” says Sonia López, Color & Trim Leader at Walter Pack. “The trend is not just towards visually appealing designs, but towards materials that create a connection with the user.”
Materials That Stand the Test of Time
Beyond visual impact, durability is a key factor. Components must withstand extreme conditions, from sub-zero temperatures on an electric car’s front panel to the daily use of a kitchen appliance. This is where advanced coatings come into play, such as UV-protected and chemically resistant hardcoats. In this regard, Walter Pack has developed processes that minimize waste and optimize material usage, moving towards more responsible production.
Evolution in Aesthetics
Design follows its own evolution, reflecting changes in consumer habits and preferences. While a few years ago, black piano finishes dominated the scene, today matte tones, textured finishes, and metallic combinations are taking center stage. In the home appliance sector, colors inspired by natural materials are redefining the concept of luxury, moving away from traditional stainless steel to warmer and more sophisticated options.
At Walter Pack, this shift is not just a passing trend but a commitment to authenticity and differentiation.
“It’s not just about appearance, but how a material invites interaction,” explains Sonia López. “Every texture and finish serves a purpose: to evoke emotions, enhance ergonomics, and make each piece part of a complete sensory experience.”
Where Are We Headed?
The future of decoration lies in an even deeper integration of technology and a focus on sustainable materials.
“We are at a turning point; the industry is looking for solutions that are not only aesthetically appealing but also improve efficiency and reduce environmental impact.”f
