Home Appliance giant Haier recognizes Walter Pack for Its People-Centric Management Approach

Haier, the global leader in home appliance manufacturing, has awarded Walter Pack in recognition of its outstanding organizational ecosystem, driven by a management model that places people, clients, and products at its core.

The award, which will be presented to Key Account Manager for Home Appliances, Miguel B. Jiménez Eguizábal, during a ceremony today in Qingdao, China, marks an international endorsement of Walter Pack’s commitment to self-management, innovation, and collaboration. These principles form the foundation of the company’s quest for excellence in all its operations.

A Distinct Organizational System

The significance of this award is heightened by the fact that it comes from the world’s largest home appliance manufacturer, a sector where Walter Pack has cemented its position as a key partner to leading global companies in recent years. The Basque company earned this distinction thanks to its organizational structure, where team members take ownership of their responsibilities and contribute to a culture of trust and continuous improvement.

This model, built on practices that promote flexibility, efficiency, and the empowerment of individuals, has enabled Walter Pack to become a benchmark in the design and production of high-value-added plastic components for home appliance manufacturers.

The RenDanHeYi Model

The inspiration behind these awards is the RenDanHeYi model, a management and organizational system created by Haier’s CEO, Zhang Ruimin, in 2005. This model moves away from traditional hierarchical structures, favoring self-directed teams with a clear focus: to respond swiftly to customer needs, a core value shared by organizations within the NER Group.

The award is part of the ZeroDX Awards, an initiative launched by Haier, MLab, and Thinkers50’s Business Ecosystem Alliance, which celebrates organizations at the forefront of self-management and organizational transformation. Miguel Bernar, CEO of Walter Pack, highlighted that the award “reflects the collective effort of our entire team and our determination to be part of the change in how organizations operate.” He added, “It also reinforces the work Walter Pack has done in the Home Appliance sector, where we’ve applied decades of expertise gained in the demanding automotive industry.”

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